You need to start doing this in your business right now!

For the past several months, my team and I have been tucked away working on something revolutionary for the marketing industry. 

It’s taken quite some time because before we rolled it out to the masses, we needed to test it…

… and, ohhh boy, has it made an impact on our business!

In this episode, I am going to talk about this completely new concept called the visibility ladder that we’ve developed. 

Building out a visibility ladder has been so valuable to our business, and this podcast is actually part of us building out our visibility ladder. 

So, what the heck is a visibility ladder?!

If you’re in the marketing world, you likely know the concept of the value ladder as a foundational piece of any well-structured business.

The value ladder is about the value you provide and the price points that clients can enter essentially for different levels of access to value and solutions from you. 

The visibility ladder mirrors your value ladder but focuses on your exposure, your audience, and, you know, your visibility. 

This is how people are going to be able to come across your content, get familiar with you and your personality and interact with your content.

When you can get your future clients to ascend through your content pillars in the visibility ladder, it makes building trust and generating sales 10 times easier

You want to get them…

👉 to know you

👉 to like you

👉 and to trust you

…then you can funnel them into your value ladder accordingly. 

So, this is a prerequisite to your value ladder.

If you want to learn more about this brand new concept and how you can begin to implement it into your business, then you’re going to want to click play above or go pick your favorite app to listen here.

marley bairdthe visibility ladder