It’s so easy to get so hyped up about your own idea and your own message that you want to share all the details with everyone. 

 

You want to dive in and make YouTube videos, podcasts episodes, tweets, Facebook posts, and Instagram stories, talking about this brilliant thing.

 

You are sharing as if all of those platforms carry the same weight, showcase the same details, and are consumed the same way.

 

But think about it. 

 

Why would someone in your audience stick around or follow you on other platforms when you’re already giving them everything they need on one platform? 

 

What the visibility ladder will set the stage for and what you must understand is that you don’t have to give your entire audience the same level of access to you and your movement. 

 

Your message deserves to be heard and understood. But that doesn’t mean that you have to be heard and understood on every single platform to the same degree. 

 

When you have that strategy in place and you know exactly which platforms you’re on and how intimate you are with each audience, it becomes so much easier to keep pumping out new content and grow your audience to achieve this massive impact and profit that you want for your business. You have to take the time to develop how you want to show up on each platform. 

 

I recently developed this concept with my team – the overarching ladder of intimacy is something we call The Visibility Ladder. It works alongside the value ladder and gives you a roadmap for creating content that consistently builds momentum and traffic to your business. 

visibility ladder

So when a new audience member first enters your visibility ladder at the lowest level of intimacy, the type of content they’re seeing you for the first time is called discovery content. 

 

If you want to learn more about The Visiblity Ladder, then you’re going to want to click play above or go pick your favorite app to listen here.

visibility ladderMarley Baird video